Mike Tobin, Board of Advisory

Mike Tobin is the marketing advisor for C5i Corporation responsible for directing and enhancing C5i's brand, marketing strategy, and product marketing.

Mr. Tobin'sprimary area of expertise lies in marketing strategy and program integration. As a proponent of integrated marketing, much of his focus is spent in ensuring that marketing serves the larger corporate strategy and those diverse elements of marketing are fully integrated to maximize return on investment.

Mr. Tobin is well known in the technology community for his accomplishments at companies like UUNET, EYECAST, and Cable & Wireless. Mr. Tobin has actively built marketing programs for many technology companies throughout his career. From 1996 to 2001he was responsible for the US Marketing Communications efforts of UUNET where he built UUNET’s US Marketing organization from the ground up and led efforts for branding, advertising, direct response, customer acquisition, channel marketing, events, and marketing infrastructure programs. During his tenure marketing programs played an integral role in increasing awareness from 5% to over 60% in four years. Mr. Tobin holds a degree in economics from Marquette University in Milwaukee, WI.